SOCIOCULTURAL TRENDS OF MODERN MOTHERHOOD IN THE REALITIES OF DIGITAL SOCIETY

Abstract

The article is devoted to the analysis of socio-cultural trends of modern motherhood in a digital society and their socio-pedagogical significance. The article considers the transformation of motherhood from a predominantly private sphere into a space of public digital representation, in which social networks become a medium of communication, exchange of parental experience, formation of ideas about normative motherhood and women's self-representation. Based on the analysis of domestic and foreign scientific research, the main digital trends are highlighted: the publicization of motherhood, parenting, the development of maternal blogs, the aestheticization of parenthood, the phenomenon of "beige motherhood", digital expertise and the spread of online stereotypes about mothers. Special attention is paid to the socio-pedagogical consequences of digital representation, including the risks of overprotection, reducing child subjectivity, violating a child's digital privacy, and enhancing social comparison. The article substantiates the need to form a culture of conscious digital parenting, which presupposes a critical perception of digital information, a responsible attitude to the child's publicity and the preservation of conditions for his independent development.